Creative Direction For Brands That Need Clarity at Scale

I lead teams to turn complex products and systems into campaign platforms—built to launch fast, scale globally, and stay consistent across every touchpoint.

Fluidra Global

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20+ Years in Global Product

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Culture-Led Brand Storytelling

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Campaigns

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Scaleable Systems

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AI-Enabled Workflows

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Fluidra Global • 20+ Years in Global Product • Culture-Led Brand Storytelling • Campaigns • Scaleable Systems • AI-Enabled Workflows •

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Leadership / Resume
  • Multiple open magazines featuring a brochure for Fluidra, with images of a floating island with trees and a house, and text about creating a more sustainable pool.

    Fluidra Sustainability - Global Campaign Platform + Retail Activation

    See Project
  • Two baseball caps featuring Miami Marlins logos and colors, placed on a black surface with a stylized blue and black background, and text promoting the Miami Marlins and Major League Baseball.

    New Era / Culture Collabs - Co-Branded Product Storytelling at Scale

    See Project
  • Open Polaris advertisement brochure showcasing various all-terrain vehicles and highlighting their cordless feature.

    Fluidra Cordless — Integrated Launch Campaign + Modular Assets

    See Project
  • Louie Lopez Curren Caples Nickelodeon Collaboration with New Era Cap

    New Era / Culture Collabs - Co-Branded Product Storytelling at Scale

    See Project

TEAM LEADERSHIP

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Designers
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Cross Functional Partners

SCALE

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Channels
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Regions
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Deliverables Shipped

OPS: Toolkits + Templates

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Toolkits + Templates Built

AI: Reduced Concepting Time By

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Faster Concept Development

Strategy + Clarity

Campaigns starts with strategy and clarity. Strategy isn’t about domination — it’s about understanding people, identifying meaningful opportunities, and creating systems that connect vision to execution. The strongest brands aren’t the loudest; they’re the ones that make complexity feel intuitive and human.

This 20 page “Excavation Questionaire” will help you OR YOUR TEAM dig into your unique position before you even start designing.

Download 'Excavation Questionnaire' to jumpstart your brand journey, help your brand stand out, discover your unique voice and position for your brand in any industry and elevate yourself from the crowd
This is Mario Foresta's "Excavation Questionnaire" as a gif
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Most designers go straight to visuals. That’s the mistake You open illustrator, start playing with type, colors, layouts… But you haven’t defined the message yet. That’s why the work feels off. Not bad, just unclear. Creat
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