New Era Cap × Nickelodeon · Case study
Culture, worn forward. Rocket Power, in motion.
Campaign systems
The brief
A culture-first collaboration translating Nickelodeon’s Rocket Power into a skate-led product story with professional skateboarder Louie Lopez and Curren Caples.
01Creative direction
02Licensed collaboration
03Product storytelling
04Photography direction
05Social campaign
worlds brought together: skate, animation and headwear
E-commerce · Retail launch
From culture
to commerce.
The collaboration carried its energy through a focused digital storefront built around product, personality and place.
Social campaign · Instagram carousel
Built for the feed.
Raised on concrete.
Product details and skate photography move together as an editorial social story.
neweracap Rocket Power, in motion. Swipe through the Louie Lopez × Curren Caples collection.
The work, in the world
One idea.
Built with range.
What began as an impromptu meeting about sponsor hats quickly became something much bigger. While talking through ideas with Curren Caples and Louie Lopez, the conversation drifted away from logos and colorways and into the television shows we grew up watching. We started trading memories about Nickelodeon, and Rocket Power kept coming up—the attitude, the humor and the way it made skate and surf culture feel like its own universe. That was the moment the opportunity clicked. New Era already held the Nickelodeon license, so I connected the cultural insight to a real product platform and began shaping a collaboration around it. What started as a single hat concept evolved into a broader story built with the skaters themselves: one that brought childhood nostalgia, authentic skate credibility and collectible product together without forcing the connection. The result felt less like a traditional licensed program and more like a conversation between generations of skate culture.
Personal frames · 35mm film
In the age of AI,
analog will never die.
I shot these final portraits on 35mm film—grain, imperfect exposure and all. As creative tools become faster and more intelligent, there is still something irreplaceable about slowing down, trusting your eye and committing to a single frame. Technology can expand the possibilities, but the instinct behind the image remains human.
Go deeper than the surface