A pool at dusk with a luminous graphic treatment suggesting its connected control system

Jandy / Fluidra · AquaLink EDGE

Making unseen
technology visible.

A campaign language for the intelligence behind the pool experience.

Global art direction
Concept development

01 / The assignment

Give the pool’s control system a presence people could feel.

AquaLink EDGE is the control hub at the center of the pool experience. The creative task was to communicate advanced technology in a setting people recognize: the moments around the water.

As global art director, I helped concept the campaign’s “pseudo AI / reality” visual language and guide its expression across the imagery.

02 / The visual idea

A visible signal
for an invisible system.

Luminous rings and fine circuitry meet real poolside scenes. The graphic layer suggests connection and responsiveness, while people and places keep the story grounded in everyday use. “Pseudo AI” describes the visual treatment, not a claim that the product uses AI.

AquaLink EDGE visual language extending across a pool and spa at sunset — The visual language in a pool and spa setting.

03 / The product in context

Behind the image, a real control hub.

The hardware and interface make the campaign’s technology story tangible. Shown here as product context; my contribution to this project was the campaign concept and art direction.