Fine art taught me how to see.
Painting, sculpture, composition and art history at UC Santa Barbara shaped an approach that still balances emotion, form and restraint with strategic clarity.
Creative director · Art director · Human

The long version
I lead creative teams building campaign platforms and design systems for brands with complex products, technical audiences and global distribution needs. My work connects strategy to execution—so the big idea holds up across every channel, region and format.
Painting, sculpture, composition and art history at UC Santa Barbara shaped an approach that still balances emotion, form and restraint with strategic clarity.
More than 15 years across sports, music, fashion, collaborations, retail and licensed product built an instinct for work that resonates and scales.
Today I translate automation, robotics, sustainability and connected technologies into intuitive campaign and consumer experiences.
Grounded by family · 35mm film · Surfing · Bass guitar · Soccer · Baseball
Sometimes one frame is all you need.
Since my life is consumed by everything digital—pixels and AI—I like to balance that with 35mm photography. There is a richness, a deep breadth of color and an instantaneous, hope-filled quality to shooting film. Composition, exposure, shutter speed and aperture are all considered, and that moment is captured on a physical piece of 35mm film. I love that I don’t need to shoot 50 pictures at once to make a memory. Sometimes one is all you need.




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