DJ Khaled × MLB × New Era · Case study
All-star energy, custom built.
Campaign systems
The work at a glance
From the problem
to the proof.
- Challenge
- Connect three distinct identities—DJ Khaled, MLB and New Era—in one limited All-Star moment.
- Role
- Creative direction, collaboration design, custom pattern and launch content.
- Idea
- Bring Khaled’s maximal Miami energy into baseball headwear.
- System
- A custom floral product language carried through the cap and launch creative.
- Outcome
- A distinct limited-edition product story for All-Star week.
3
cultural forces aligned in one limited product moment
Social campaign · Instagram carousel
Miami moves
in color.
Miami pastels brought an unexpected softness to the collection while keeping the Marlins identity unmistakable.
01 / 03
NEneweracapMiami, Florida•••
♡ ◯ ⌁⌑
neweracap This Is The Cap. DJ Khaled Miami Vibes by MLB.
Earned media · Organic reach
11Media features
The story
traveled.
The collaboration appeared in 11 media features, including coverage by HYPEBEAST, Highsnobiety, Complex and The Hundreds.
Go deeper than the surface