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DJ Khaled × MLB × New Era campaign work

DJ Khaled × MLB × New Era · Case study

All-star energy, custom built.

Creative direction
Campaign systems

The brief

A limited collaboration connecting DJ Khaled’s maximal Miami point of view with Major League Baseball and New Era during All-Star week.

01Creative direction

02Collaboration design

03Custom pattern

04Licensed product

05Launch content

DJ Khaled × MLB × New Era campaign system detail
3

cultural forces aligned in one limited product moment

Social campaign · Instagram carousel

Miami moves
in color.

Miami pastels brought an unexpected softness to the collection while keeping the Marlins identity unmistakable.

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9:41Instagram♡
Pastel pink and aqua DJ Khaled Miami Marlins New Era capsTropical camouflage DJ Khaled Miami Marlins New Era capsBlack and bright floral DJ Khaled Miami Marlins New Era caps
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neweracap This Is The Cap. DJ Khaled Miami Vibes by MLB.

SportFits article covering the New Era and DJ Khaled Miami Vibes MLB cap collection

Earned media · Organic reach

0Media features

The story
traveled.

Our organic reach was amazing. This collaboration appeared across multiple media outlets, including leading streetwear and culture publications such as HYPEBEAST, Highsnobiety, Complex and The Hundreds.

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