Notes on design, culture and business
Thinking,
out loud.
Pirate’s Booty rebrand: the internet hates it, but I don’t think it’s that simple.
The old bag had soul. The new bag has speed. A closer look at clarity, nostalgia, shelf impact and the uncomfortable commercial truth behind the redesign.
Read the essay →Perspective · June 22, 2021Three lessons learned from the Pihlblåds
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