September 29, 2026
Instagram's Rebrand: Everyone's Arguing About the "r" and Missing What Instagram Actually Did
A wordmark got worse. A brand got quieter. Only one of those matters.
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Notes on design, culture and business
Thinking,
out loud.
June 15, 2026
Pirate’s Booty rebrand: the internet hates it, but I don’t think it’s that simple.
The old bag had soul. The new bag has speed. A closer look at clarity, nostalgia, shelf impact and the uncomfortable commercial truth behind the redesign.
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