Ryno Sports × Big League Chew · Case study
Big flavor. Major-league reach.
Campaign systems
The work at a glance
From the problem
to the proof.
- Challenge
- Join Big League Chew’s heritage with current MLBPA talent across different sales moments.
- Role
- Creative direction, athlete marketing and campaign system development.
- Idea
- Give the familiar gum brand a big-league stage with a playful sports voice.
- System
- Flexible athlete-led creative for social, retail and seasonal commerce.
- Outcome
- A reusable campaign system across screens and shopping contexts.
360°
campaign thinking built for every screen and sales moment
The work, in the world
One idea.
Built with range.
Prime Day · Social campaign
Built to stop
the scroll.
Six MLBPA personalities. One recognizable campaign system designed for vertical social storytelling.
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Go deeper than the surface